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In August, the feminine wellness brand Queen V published a colorful animated post on Instagram, with text that read, "Pop quiz: Your clitoris is shaped like a A: wishbone, B: cashew, C: coin," along with corresponding imagery for each answer.

"We're taking a fun approach to a topic that doesn't need to be so embarrassing," says Lauren Steinberg, the founder of Queen V.

Helped by societal trends such as the Women's March and the #MeToo movement, marketers are defying long-held taboos (for example, replacing blue with red liquids on sanitary napkins in ads) and proudly positioning their products as vaginal wellness brands with colorful imagery, plain language and lighthearted tones. (The answer to Queen V's quiz, by the way, is A., a wishbone.)

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