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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. There are just seven days to go until Ad Age Next, our conference on the future of marketing and tech. In New York next Tuesday and Wednesday, we'll be talking about AI, esports and, yes, cannabis. Learn all about it here.

What people are talking about today

Go check out Google's U.S. homepage: The search giant's logo has been temporarily replaced by the message "Go Vote." Patagonia, meanwhile, is shutting down its shops today so employees can cast their midterms ballots. Today is Election Day "and brands are doing their best to make sure consumers are aware of it," Adrianne Pasquarelli writes in Ad Age. To quote the immortal words of Potbelly's Twitter account: "You get to help decide the future of this country which is way more important than a free sandwich so VOTE PRETTY PLEASE."

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