With one day to go until the nation decides the electoral outcome of all 435 House seats, one third of the Senate seats and three dozen state governorships, poll after poll confirms voters are more engaged this year than in any recent midterm election. Professor Michael McDonald from the University of Florida predicted recently that this year's election could see turnout rates "that most people have never experienced in their lives for a midterm election."
Campaigns that have embraced innovative mobile strategies to engage and turn out voters appear best positioned for success on Election Day.
In 2016, more than $4 billion was spent on television political advertising. But the tried and true saturation efforts of the past would appear to be less impactful this cycle. One fifth of all likely voters have already cut the cord to live television in their homes. Independents have led this charge with 27 percent watching zero broadcast television today.