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Retailers are dreaming of a green Christmas.

Last week, Kohl's, Target and Macy's debuted campaigns to attract consumer dollars during their biggest sales season of the year. Even Sears, which filed for bankruptcy last month, is hoping to woo spenders with holiday-themed promotions.

There's reason for optimism: The National Retail Federation predicts that sales in November and December will increase as much as 4.8 percent, to a possible $720.9 billion, over the same period last year. That's well above the 3.9 percent annual average rise during the last five years.

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