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Avocados From Mexico is returning to the Super Bowl for a fifth consecutive year, keeping its comedic and celebrity approach going while kicking off a campaign from its new agency.

Plans include a 30-second spot in the second quarter. The new "always worth it" campaign is set to continue through 2019.

Avocados From Mexico is now working with EnergyBBDO, which won the creative account earlier this year. The brand worked with GSD&M on its prior four Super Bowl spots and Arnold on other projects.

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