Duracell and Wieden+Kennedy New York have teamed up for another holiday iteration of the battery maker’s ‘Trust is Power’ campaign, and this year, Santa is a suburban dad who sees things going wrong at home if he doesn’t get Duracell batteries.
Duracell, like last season, once again imagines a world where chaos ensues without the most trusted battery. Only this time, Santa is the main character, and he's just like us.
When he's not in his North Pole workshop, he's out in his minivan buying Christmas gifts, or in his house, with his wife and kids.
He's got the same holiday anxieties we all do, like getting his kid’s favorite nearly-sold-out toys in time, keeping his teenage daughter happy and making sure Christmas morning runs smoothly.
In ‘Night Before Christmas’, directed by Ulf Johansson and running on broadcast and digital channels, a thinner-looking Santa with hipster curly hair is stuffing stockings in his average suburban home. He pictures what it would be like if he didn’t use trusted Duracell batteries in the toys for his kids, and the results are not good – an angry teen daughter not able to play her electric keyboard, a young son being disappointed in a remote controlled dinosaur that dies, and a wife tripping over said dino.
A second spot, 'Battery Aisle', running online and in social, finds Santa at the North Pole Mart, getting Duracell batteries, then competing with big guys and angry elves for toys, and eventually getting a lighted sweater as he carts his two youngest kids through the store.
The spots will run through the holiday season. See both by clicking on the Creative Works box below.
: 'Night Before Christmas/Battery Aisle'
Project Name: Night Before Christmas + Battery Aisle
Executive Creative Director - Karl Lieberman
Creative Director - Eric Helin
Creative Director - Stuart Jennings
Copywriter - Howard Finkelstein
Art Director - Grant Mason
Head of Integrated Production - Nick Setounski
Executive Producer - Alison Hill
Production Assistant - Ava Rant
Director of Brand Strategy - Dan Hill
Brand Strategist - Rachel Yoes
Group Account Director - Mike Welch
Management Supervisor - Meghan Mullen
Account Supervisor - Jamie Robinson
Assistant Account Executive - Paulina Marxuach
Comms Planner - Karlo Cordova
Business Affairs - Michael Moronez
Project Manager - Ava Rant
Traffic Managers - Sonia Bisono, Tina Wyatt
Production Company - Smith and Jones Films
Director - Ulf Johansson
Executive Producer - Philippa Smith
Head of Production - Tori King
DP - Andrzej Sekula
Editorial Company - Arcade Edit
Editor - Dave Anderson
Cutting Assistant - Jeff Lopus
Executive Producer - Sila Soyer
Producer - Ellen Lavery
VFX Company - MPC
Executive Producer - Jesse Kurnit
Producer - Chris Connolly
VFX Shoot Supervisor - Marcus Dryden
VFX Supervisor (Flame Lead) - Bilali Mack
2D Nuke Artist - Rajesh Kaushik
VFX Team - Srinivas
Telecine Company - Company 3
Colorist - Tim Masick
Producer - Kevin Breheny
Mix Company - Sonic Union
Mixer - Steve Rosen
Producer - Justine Cortale
Music Company - Butter
CCO - Andrew Sherman
Executive Producer - Ian Jeffreys
Producer - Kristin Kuraishi