Tuesday is Election Day, and brands are doing their best to make sure consumers are aware of it. While some marketers are doubling down on social media though the use of Twitter and Instagram, others, like Levi's, are creating entire video campaigns urging citizens to vote in the midterms.
Patagonia, the sportswear retailer, is closing its 32 locations on Election Day. The brand is not one to shy away from social causesindeed, Patagonia sued the Trump Administration last year over federal land protections. The brand recently joined with PayPal, Levi Strauss & Co. and Walmart to increase voter turnout in a "Time to vote" coalition. Patagonia also tweeted its support of Montana senator Jon Tester.