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Chipotle is looking to prove its TV commercials actually drive sales of tacos and burritos.

As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketersthe holy grail being, of course, driving a purchase.

While many network groups have been testing various attribution models, thus far they have been limited to guaranteeing other forms of business outcomes, like website visits or test drives.

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