Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Data intelligence specialist Teradata has entrusted their brand and marketing duties John McNeil Studio. The relationship will kick off with the creation of a redesigned brand identity and the launch of an awareness campaign comprising new messaging and visuals.
Havas Media has been named integrated media agency of record for pizza chain Papa John’s with immediate effect following a competitive review, according to The Drum. The pizza brand is reviewing its PR, creative and media partners following the dramatic exit of founder John Schnatter.
Brooklyn-based ad agency Madwell has announced a partnership with wireless, digital-only carrier Visible. The team-up will help expand brand presence, develop its launch campaign and establish its voice on social media, reports Bennett Bennett.
Independent shop Barker has been named agency-of-record for Sunsweet Growers Inc, a Californian prune cooperative. The agency's responsibilities include leading strategy, creative and social media across the Sunsweet portfolio in the US.
Unilever has awarded the creative account for Pot Noodle to Adam&EveDDB, ending its relationship with Lucky Generals. The FMCG giant is in the middle of consolidating its agency roster.
British Land, one of the largest property companies in the UK, has appointed R/GA as its innovation and design partner. The agency has been tasked with crafting a new range of digital services for the property firm’s flexible workspace business.
Independent creative agency Who Wot Why has landed The Gym account after a competitive pitch. The partnership will kick off with a multi-channel campaign, aiming to reposition the chain in this highly competitive low cost gym sector.
High street restaurant chain Gusto Italian has appointed Manchester-based Cube3. The agency has been tasked with using its specialisms in branding, web and digital to create a new website for the chain.
This week's acquisitions
Strategic marketing agency Home has announced the acquisition of First 10 Digital, a digital experience agency whose clients include Puma, Tilda and Boots Hearingcare.
Publicis Groupe has won the account for the entire government of Singapore, after being appointed the state's master media agency. The selection followed a competitive pitch against 26 other agencies and holding companies, reports The Drum's Shawn Lim.
New marketing, media and creative content agency 9th Wonder has launched out of Houston. The business, built from The Company collective of independent agencies, has launched with seven offices, a staff of over 250 and 100 clients.
Digital media specialist Jungle Creations has launched a new e-commerce business - Lovimals. The brand will offer consumers personalised socks and lifestyle accessories featuring hand-drawn portraits of their pets.
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