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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today: As of today, recreational marijuana sales are legal in Canada. Investors expect it to be big business; the owner of Corona beer, for example, has bet billions of dollars on Canopy Growth, a Canadian cannabis producer. For consumers, the situation is still a bit hazy. Regulations are different in different provinces. And cannabis makers won't be able to go crazy with marketing. As The New York Times reported a few months back:

"Advertising will be severely restricted as will the ability of Canada's marijuana makers to turn themselves into household brand names. Packages must be uniform and plain, aside from vivid, yellow health warnings and tiny logos. Even baseball caps, T-shirts and all other logo-laden giveaways promoting marijuana brands will not be permitted."

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