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Data intelligence specialists Teradata have entrusted their brand and marketing duties John McNeil Studio in a partnership which will see the studio reintroduce its client as a ‘frontrunner of cutting-edge intelligence solutions for global enterprises.

This relationship will commence with creation of a redesigned brand identity and the launch of an awareness campaign comprising new messaging and visuals designed to impart Teradata’s ability to harness analytics to divine answers to seemingly intractable problems.

Martyn Etherington, Teradata’s chief marketing officer, commented: “Teradata has long been an industry leader, but our approach to the market has changed and we are repositioning ourselves to better reflect our new, ambitious and bold take on how we enable pervasive data intelligence at scale.”

JMS founder and CCO John McNeil, added: “This new, omni-channel campaign for Teradata represents an opportunity work with a world-class company to showcase the full breadth of our services, across strategy, creative and production, in order to craft a brand story that really connects.”

JMS has experience of spearheading of undertaking brand repositioning as well as social, digital and print campaigns for clients ranging from Cisco and Nest to Mountain Hardwear.