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Procter & Gamble  has inked a deal with Shopee for its Super Brand Day, allowing the brand to have a dedicated sale day on the platform.

The P&G Super Brand Day will give discounts across all P&G brands on Shopee, including Pampers, Dynamo, Pantene. Most significantly, for the first time American male grooming brand Old Spice will be available to buy in Singapore.

Daily flash deals will happen four times a day, and free Starbucks and Grab vouchers are up for grabs with selected bundle purchases from the P&G Official Store on Shopee.

Shopee has also created a game within the app called 'Shop to Spin’, with prizes and vouchers being given to winners.

“At Shopee, we are always looking for ways to strengthen our partnerships with brands in order to provide users with access to exclusive deals and promotions from their favourite brands,” said Junjie Zhou, chief commercial officer at Shopee.

“Super Brand Day was launched to not only recognise our key brand partners, but to also provide them with increased exposure beyond our usual campaigns to reach out to users across the country.”

While it competes with Lazada for a share of the e-commerce share pie in South East Asia, Shopee has previously partnered with the Alibaba-owned platform for ShopFest.