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Publishers might not openly discuss their paid distribution activity across social media platforms such as Facebook, but the majority engage in the practice nonetheless.

In a survey of 91 publishing executives at the Digiday Publishing Summit in September, 86 percent said they paid for content distribution on social platforms, with the average publisher doing so across 2.6 social platforms.

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The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday.