British Land has appointed R/GA London as its digital innovation and design partner, tasking the agency with crafting a new range of digital services for the property firm’s flexible workspace business and other areas.
Matt Lodder, managing director, R/GA EMEA, commented: “We are delighted to begin working with British Land on what is one of the agency’s most exciting and innovative briefs to-date. British Land are one of the most visionary property companies not only in London, but the world, and we’re delighted to have been chosen as a partner to help continue their journey.”
Julian Barker, head of smart places at British Land, added: “We see a great opportunity to use technology to unlock more value for our customers, and are pleased to be working with R/GA in delivering a new level of service across our London campuses.”
British land is seeking to better promote its services to new audiences.