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The Drum has introduced an online registration process that will ask users to submit their name, email address and professional needs from the website in order to access some of the content published going forward.

In introducing the registration and sign in process, The Drum intends to gain a first-hand understanding of the needs of its readership, in order to supply relevant insights and services online, for no monetary cost.

The one-time registration process will be asked of all users when coming to the website, with sign in required upon returning on future occasions for certain content such as interviews and insight pieces.

Stephen Lepitak, editor of The Drum, explained: “You may have noticed that The Drum has grown a lot over the last few years. We now have editorial offices in London, Glasgow, New York and Singapore and have correspondents installed in New Delhi and Sydney . We’ve also been embracing new industries as they emerge and producing more content read by agency professionals, marketers and publishers.

"That means we’re producing a lot of content that spans the entire industry. We have created this sign in experience so we can help our audience to focus on what really matters to them.”

Registration to The Drum will additionally offer subscriptions to daily newsletters and breaking news, as well as invites to member-only events. It will also provide access to the Creative Works upload platform, among other services.

Registration for the website will begin from today (16 October) with more details available on  the question and answer section of the website.