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Key to the agency's strategy is to find the thing that sets apart companies on its roster. "The first thing we do with any client is get inside there and figure out the most interesting thing the company can say for itself that is pure and undeniable," says Caiozzo.

For home search platform Streeteasy, the agency created colorful, comical ads that playfully remind New Yorkers of the torture they put themselves through to live in the city, while ads for the luxury bedding brand Parachute cheekily point out to hard-working 9to5ers the alternative to their awful morning commute -- staying in bed.

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