When Bustle Digital Group’s 24-person ad sales group pitches a client, there’s no shortage of products they can offer. The publisher of Bustle, Elite Daily and Flavorpill has hundreds of sales packages stretching across products from programmatic display to branded content and experiential.
To make things easier on the team, Bustle recently analyzed the effectiveness of thousands of pieces of branded content it had published over the past two years to identify four types of posts it’s best at making and how each type solves advertisers’ needs across categories.
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