Select Page

Sainsbury’s has unveiled an eerily cute stop-motion campaign to promote its range of Halloween products, directed by Mike Waring the animation lead behind Wes Anderson’s Oscar-tipped Isle of Dogs.

The film, created with agency of record Wieden+Kennedy London, follows a petrified lip-syncing pumpkin.

The madness of the spot is only heightened by the score –? a version of the theme tune to 90s kids show ‘Round the Twist’, which will invoke a sense of nostalgia for anyone who remembers the bizarre show. 

After a spider drops down into the pumpkin's periphery, the animation then escalates into a big spooky scene; our pumpkin protagonist getting increasingly frightened by the products that surround him.

Two haunting skeletons slap a pair of goggly glasses over the vegetable’s carved-out eyes, before his lid is lifted, dispelling a flutter of bats that fly around the darkened background. Out emerges a big hairy spider, which wriggles, and jiggles; all to highlight the fact that you can 'find surprisingly strange things' at Sainsbury's this Halloween. 

Another of Anderson’s entourage Andy Gent, the puppet master for a number of the director's movies, created the cast for the spot.

The TVC was produced by Passion Pictures and launched on Tuesday (16 October). It is supported by cinema, print, and VOD iterations. 

: 'Halloween 2018'

Agency:
Client:
Date: October 2018
Sainsbury’s creep it real in campaign to promote their range of Halloween products. The film is directed by Mike Waring, the animation director of Wes Anderson’s acclaimed Isle of Dogs.
In true Wes Anderson style, the film, created with Wieden+Kennedy London, is a stop-frame animation.  Following a petrified pumpkin, the animation is crafted by another of Anderson’s entourage; Andy Gent, the man who created the puppets for a number of his award-winning films.
The film kicks off with the timid pumpkin getting quite the fight, as a bodiless wolf makes his presence heard with a long ‘Aarwoooo’ which scatters across the screen in the famous Sainsbury's orange font.  
After a spider drops down to his periphery, the animation then escalates into a big spooky scene, as the pumpkin gets increasingly frightened by the products that surround him.
Two haunting skeleton’s slap a pair of goggly glasses over the vegetable’s carved out eyes, before his lid is lifted, dispelling a flutter of bats that fly around the darkened background. Out emerges a big hairy spider, which wriggles, and jiggles; all to highlight the fact that you can 'find surprisingly strange thing's' at Sainsbury this Halloween. 
The madness is heightened by the 1990s TV Theme song ‘Round the Twist’ which the pumpkin lip-syncs. Instilling a sense of nostalgia, if anyone remembers the abnormal show, it was anything out of the ordinary. 
Credits:
 
 
 
W+K LONDON
Creative Director - Scott Dungate / Sophie Bodoh / Kim Papworth
Creatives - Ben Shaffery / Max Batten
Executive Creative Directors - Tony Davidson / Iain Tait
Group Account Director - Katherine Thomson
Account Director - Francesca Yeates / William Smith
Account Manager - Laura Simmons
Account Executive - Oliver Mitchell / Matt Whiteside
Planning Director - Andy Wright
Planner - Lee Ramsay / Rachel Hamburger / Rory Foster
Producer - Rashel Tashchian
TV Producer - Jo Charlesworth
Designer - Aleksi Tammi
 
TV PRODUCTION
Production Company - Passion Pictures
Director - Mark Waring
Line Producer - Lisa Hill
Director of Photography - Simon Paul
Camera Assistant - Toby Goodyear
Editorial Company - Passion Pictures
Post production - Unit Media
VFX Supervisor - Dave Walker
Sound Company - Wave
Sound Designer - Dugal Macdiarmid
Animator - Andy Biddle / Tobias Fouracre
Music - “Round the Twist” by Andrew Duffield
Gaffer - Jonothan Yates
Electrician - Gary Welch
Construction & Rigging - Mick Chippington
 
Print/Press Production
Production Company - Morgan Lockyer
Photographer - Richard Pullar
Agent/Production - Charlotte Morgan
Digi Tech/Retouching - Gary Smith
Photography Assistant - Stuart Harper
Props Stylist - Harry Scott / Angelina Pretty
Tags: UK, Ads We Like, creative works, sainsbury's
 
 
 
Loading...