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Welcome to the Creativity Top 5. These are the most innovative brand ideas you need to know about right now.

5. Zero - The End of Prostate Cancer: "Mike Rowe Gets a Prostate Exam," Erich & Kallman

TV host Mike Rowe underwent perhaps his most important "Dirty Job" yet. In a PSA for men's health group Zero by Erich & Kallman, he got his prostate checked by his real doctor, live, on camera, to underscore the importance of the exam.

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