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MotoAmerica has name Jeff Nasi as its senior vice president of marketing and sales to expand its sponsorship relations.

Prior to this, Nasi worked as director of marketing for 4 Wheel Parts and as senior director, Enthusiast Media at Motor Trend Group, formerly The Enthusiast Network. He will be based out of MotoAmerica headquarters in Costa Mesa, California.

MotoAmerica CFO Richard Varner said: “Jeff strongly believes in client advocacy and his reputation in the industry reflects it. We’re excited to have him on board to help expand our sponsorship relations as well as our content and marketing strategies. We’re looking forward to continued growth as we begin to build his team.”

Nasi said: “I’m beyond happy to be a part of both the MotoAmerica Series and the people behind it. I believe in the greater good of the industry and that we’re all in this together. I’m a big fan of the consumer experience as it is the foundation to build on whether it be sponsorship, marketing, content or events.

"Don’t just give people what they want, give them what they need and be authentic about it. There is so much more about motorcycle racing and culture that needs to be shared.”