Radio group Global has made a binding offer to acquire Exterion Media just weeks after snapping up fellow (out-of-home) OOH companies Primesight and Outdoor Plus in a double deal.
The purchase will help the media organisation bulk up its newly-formed OOH division, Global Outdoor.
Exterion Media operates in the United Kingdom, Ireland, France, The Netherlands and Spain. In the UK, it boasts an estimated 20% share in the sector, and holds the lucrative £1.1bn Transport for London (TfL) advertising contract for the underground and rail networks.
Current chief executive Leon Taviansky will transition with the business to Global Outdoor, which it has been announced will be overseen by Stephen Miron, Global’s Group chief executive.
Miron said the acquisition complemented its two most recent buys.
"The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the Outdoor market. Exterion has a great track record in the UK and across Europe and we look forward to working with the team to develop the business further."
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