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Last year, Clemenger BBDO built Graham (no relation), a misshapen man built to be well-adapted to high-speed collisions.

But what about the people who have to write car crash ads? Why is no one thinking of them, asks I-Hsien Sherwood.

Well now there's Grant, a human especially designed to handle adland. No spine, two livers, thick skin. Ears that can "filter out conflicting opinions." White dude, natch. He's probably eyeing a consultancy gig, too. The Cummins & Partners-created parody promotes an awards show for the Melbourne Advertising & Design Club. But, as Sherwood writes, "The spoof includes less-than-impressive numbers for reach and earned media for the 'campaign,' concluding that copycats can't live up to the original."

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