TV networks pitch shows at the upfronts. Media companies promote digital content at the NewFronts. And now social-good organizations will vie for potential supporters at the Goodfronts.
The Worldz Goodfronts will debut Oct. 18 as part of Worldz Summit: Chapter 3, Chasing True North, a conference in Long Beach, California, that will explore culture, technology, leadership and social impact.
Goodfronts co-founder Ross Martin describes the Goodfronts as "a competitive marketplace for social good."