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Global digital agency Isobar has hired Vanessa de Groot as global client partner to help drive growth and bolster Isobar’s global remit from Amsterdam, Netherlands. As digital innovation consultant, de Groot will be critical to growing Isobar’s global accounts and driving Isobar’s position in the Netherlands and across the network.

de Groot joins Isobar from Delaware Consulting where she was responsible for fostering digital innovation. Prior to that, she was the founder of Lines & Lanes, a consultancy that prepares Dutch creative companies for market entry into Asia. Vanessa also worked at Dutch digital agencies Mirabeau and Studio Dumbar. Her experience of driving transformation for both the Chinese and Asian markets will be valuable to Isobar’s clients as they look to take advantage of opportunities in APAC.

Sven Huberts, director of strategic growth EMEA, said: “Vanessa’s background and deep knowledge in global martech solutions, combined with her consultancy expertise will help take Isobar’s offering to the next level. With a focus on experience-led transformation, we will create new value for clients alongside our solutions in marketing, ecosystems and innovative products for businesses and brands. We look forward to Vanessa increasing our competitive advantage in the innovation agency landscape.”

de Groot added: “I’m really excited to join Isobar with its highly innovative and creative team helping our clients become more agile to seize opportunities in this fast-changing digital landscape and drive long-term growth by solving transformation complexities.”

de Groot will report to Huberts in the Netherlands, and will work with global client officer, Sue McCusker, based in Dentsu Aegis Network’s global headquarters in London.

Isobar’s clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei.