Google is taking a swing at rival Amazon with a new campaign with Major League Baseball that will prominently feature its virtual assistant.
The deal, announced this week, makes the search giant the "presenting sponsor" for the 2018 American and National League Championships, which begin Friday when the Dodgers face the Brewers on FS1. In terms of coverage, Google seems to have all its bases covered.
Announcers will ask the search giant questions during live game play, some of which will include, "Hey Google, when is the next game?" On social media, the league will create Instagram Stories which are videos that delete after 24 hoursto its 4.6 million followers.