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Gatorade and VML are splitting up. The WPP shop has handled digital for the sports drink giant since 2010.

"We are proud of our work together and the business results it has achieved but have agreed to part ways," a Gatorade spokesman stated. "As we look ahead to 2019 we will be evaluating a differentiated model within the digital space."

She declined to elaborate on the new model or if Gatorade would be looking for a shop to replace VML. The agency declined comment.

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