Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Kanye West delivered a 10-minute monologue to President Trump in the Oval Office, touching on the abolition of slavery, "male energy," manufacturing, MAGA hats, mental health and hydrogen-powered airplanes. He also name-checked his own brand, Yeezy, in the super-viral speech. West said he looked up to Trump, Ralph Lauren and other "American industry guys," and that Trump had helped inspire him to cut his lucrative collaboration deal with Adidas on his sneaker brand. "You gave me the heart to go to Adidas," West told the president. Read more from Bloomberg News. And also, the White's House has a transcript of their exchange and it even left all of West's four-letter words intact.
Lego + Indiegogo
The tried-and-true way of testing new products is through focus groups and surveys. But Lego just tested one of its new ideas, a toy marketed to adults, by putting it on Indiegogo, the crowdfunding service. The platform is attracting more business from large corporations using it to test whether there's a market for certain new ideas, Ad Age's Adrianne Pasquarelli writes. She adds: