Facebook said it removed 559 pages and 251 accounts that were coordinating the spread of misinformation and spam in the U.S. -- and most originated from within the country.
The social network, which has been under fire for facilitating foreign interference in U.S. politics, has found that domestic actors have also been creating fake pages and accounts to attract people with shocking political news, the way they have in the past with celebrity news or health news. Their motivation is mostly financial, the company said.
"The people behind the activity also post the same clickbait posts in dozens of Facebook Groups, often hundreds of times in a short period, to drum up traffic for their websites," the company said Thursday in a blog post. "And they often use their fake accounts to generate fake likes and shares. This artificially inflates engagement for their inauthentic pages and the posts they share, misleading people about their popularity and improving their ranking in news feed."