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Chocolate, caramel and crunchy bits create havoc in an animated campaign for Mondelez’s Lacta 5Star chocolate bar.

International creative studio Lobo worked with Wieden+Kennedy Brazil to craft a sugar-coated world in the campaign, ‘Chocolate World’ for the confectionary treat. In the six spots, a cocoa community is assaulted by torrents of extra-terrestrial cookies wreaking graphic cartoon havoc on the citizens below.

In ‘City of Chocolate’ the chocolate residents go about their cocoa-filled lives until cookie asteroids plummets to earth, smashing residents, buildings and cars, unleashing a torrent of caramel that devours the chocolate world. Pan out, and the Lacta 5Star bar appears.

‘Rock Paper Scissors’ finds two choco-people playing the hand gesture game, when both are crushed by a cookie asteroid. Similar catastrophic scenarios play out in space, on a ski hill and in a garage.

Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar, which blends the three ingredients.

The animation is playful, even in its carnage (near decapitations, impaled heads), and, even if the viewer doesn’t speak Portuguese, it’s obvious that the spots are promoting an “explosion of flavors and textures.”

View the work and vote on the campaign by clicking on the Creative Works box below.

: 'Chocolate World'

Agency:
Client:
Date: October 2018
Chocolate, caramel and crunchy bits create havoc in an animated campaign for Mondelez’s Lacta 5Star chocolate bar.
International creative studio Lobo worked with Wieden+Kennedy Brazil to craft a sugar-coated world in the campaign, ‘Chocolate World’ for the confectionary treat. In the six spots, a cocoa community is assaulted by torrents of extra-terrestrial cookies wreaking graphic cartoon havoc on the citizens below.
Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar, which blends the three ingredients.
Credits:
 
 
Client: Mondelez
Brand: Lacta
Agency: Wieden + Kennedy Brazil
Animation: LOBO
Director: Mateus de Paula Santos & Nando Cohen
Account Manager: Thaís Lopes, Márcia Guimarães
CG Director: Maurício Löbel
3D Post Producer: Cintia Miura
Storyboard & Animatic: Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong Concepts: Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio Guerra
Modeling: Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan Zuanaci
Textures: Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho Silva
Rigging: Flávio Castello, Alexandre Cabral, Felipe Gimenes
3D Animation: Stephanie Kajimoto, Daniel "Bahia" Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel Alvite
Simulation: Lucas Stringhetti, Gabriel Tavolaro, Christye Lira
Render: Marinho Silva, George Damiani  
Composition: Maurício Löbel
Color Correction: Letícia Blanco
2D Animation: Felipe Silva, Estevão Santos, Dênis Milani Adriano
Editor: Herbert Gondo Tachibana
Producer: Priscila Conde
Post Producer: Clara Morelli, Michelle Vinotti, Helena Jardim
Tags: Brazil
 
 
 
 
 
 
 
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