Weibo has introduced an age-restriction policy, which will see users aged under 14 years forbidden from registering an account with the Chinese micro-blogging giant.
The move, which comes as the Chinese government cracks down on online content and internet companies, will come into effect from next month.
Weibo said the aim was to create “a clean, healthy, civilised and orderly environment, and to protect the safety of minors in cyberspace”.
Weibo revealed it is currently developing a special children-friendly version of its app which will feature age-appropriate content.
The move brings Weibo into line with platforms such as Twitter, Facebook, Instagram, Snapchat and What’s App, which insist users must be 13 years old to register an account.
The move has been seen as a bid to appease the Chinese Government, which recently banned a number of gaming titles, restricted the sale of titles and restricted playing hours in a bid to protect minors.
Last year, the Chinese government launched an investigation into Weibo and a number of other internet companies which were accused of violating internet laws by allowing the sharing of illicit content.
Weibo, which is often referred to as China’s Twitter, has 430 million monthly active users on its platform.