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Andrew McKechnie is the chief creative officer at a place one might be surprised to learn has a chief creative officer: Verizon.

For the past 18 months he's been building the company's in-house agency, 140, where he has been honing the telecomm giant's communication strategy. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy.

Continue reading at AdAge.com