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United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, has named Michael Nuzzo senior vice president, executive creative director at the company’s New York headquarters.

In his new role, Nuzzo will oversee UEG’s global creative offering with the primary focus of driving creative excellence and capabilities, architecting global campaigns and servicing UEG’s portfolio of brands.

Nuzzo brings over 18 years of industry experience to United Entertainment Group. He previously spent seven years at digital marketing agency 360i where he led the Oreo team in the Super Bowl Dunk In The Dark moment, among many other headline-garnering projects for the brand. In addition, Nuzzo has brought his creative leadership to projects including HBO’s Roast Joffrey & Catch Drogon, A&E’s Reading For Roots, and Toyota’s Super Bowl program featuring The Muppets. He has also previously worked at Razorfish and Modem & Draft.

“UEG is home to industry experts who drive the cultural zeitgeist, and Michael is no exception,” said Jarrod Moses, founder and chief executive of UEG. “Michael has been working on the frontlines of brand creativity for almost two decades, and we are excited to have him at the helm of our creative team, responsible for helping clients create cultural gravitas and business impact.”

Said Nuzzo about his new position: “Throughout my career, I have been lucky to have many opportunities to bring stories to life for brands that are shaping the future of their industries – and ours. I’m excited to be joining the UEG team where together we’ll continue to grow our creative team and bring to life the best work for our brands.”