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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.

When it comes to cannabis, branding mattersat least according to a new survey. Find out more below, along with why the top marketing exec of a burger chain went vegetarian. Plus, we have details on Lyft's new CMO. But first, the latest on P&G's continuing attempt to scoop up trademark rights for seemingly every social media acronym, and how the government is pushing back.

'Scandalous' trademarks

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