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Digital agency Lab has appointed Adrian Webb as chairman in a newly-created role. 

Webb will take on the role in addition to a position as non-executive director at

As per Lab's statement, Webb will work with Lab’s management team to help define the agency’s future direction, with a focus on acquiring other agencies in order to build a group structure, and to help sharpen and leverage Lab’s neuromarketing proposition for big brands.

Prior to this, Webb worked as head of corporate communications with Esure Group. He has previously held roles as head of group public relations at Direct Line and head of communications for Virgin’s banking arm.

Webb said: “I’ve been hugely impressed by Jonny (Tooze) and the team’s vision to combine technology and insight into human behaviour to make the world a better place.

"I’m excited about the prospect of working with Lab to help them scale their business and win more clients who want to put neuroscience and behavioural economics at the heart of their marketing and communications strategies.”

Jonny Tooze, founder and managing director, Lab, said: “Adrian has unparalleled experience in building brands, whether it’s a household name like Esure or a disruptive start-up like Gas Tag, so we’re thrilled that he will be using his expertise as we seek to grow and build Lab. 

"He also shares our belief in the power of combining technology and insight into human behaviour to create work which has a real positive impact. We’re looking forward to working with him to take our business to the next level.”