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As Viacom leans heavily into digital content production to reinvent its networks, including MTV and Comedy Central, for younger viewers, it's giving "Jersey Shore" its own YouTube channel.

Viacom is rebranding its Awestruck YouTube channel, which caters to millennial moms, to a dedicated "Jersey Shore" hub, the company announced during the Digital Content NewFronts West taking place in Los Angeles this week. The Awestruck channel currently boasts nearly 820,000 subscribers.

MTV revived "Jersey Shore" earlier this year, with the premiere becoming the highest-rated unscripted cable series debut in the 18-34 demographic since 2012.

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