Since 2012, October 11 has marked International Day of the Girl Child. Smart brands don't just look at this day as some gimmick; they use it as an opportunity to establish themselves as role models or as conduits for more information and support.
Good creative resonates with audiences, and the collection of creative campaigns highlighting the day does that by sharing a message of equality and empowerment. The Drum looks at some of the powerful, forward-thinking content that aims to reach young women around the world.
Click on the Creative Works boxes below to learn more about each campaign.
The official work:
: '#DreamBigPrincess: Disney and United Nations partner on global video series'
: 'Kellogg's and United Nations team up to empower girls'
: 'Girls Who Code celebrates sisterhood with release of album'
: 'Plan International shows how girls can get equal'
: 'Dove and Shonda Rhimes team up on Girl Collective initiative'
: 'Girls Will Be'