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Since 2012, October 11 has marked International Day of the Girl Child. Smart brands don't just look at this day as some gimmick; they use it as an opportunity to establish themselves as role models or as conduits for more information and support.

Good creative resonates with audiences, and the collection of creative campaigns highlighting the day does that by sharing a message of equality and empowerment. The Drum looks at some of the powerful, forward-thinking content that aims to reach young women around the world.

Click on the Creative Works boxes below to learn more about each campaign.

The official work:

: '#DreamBigPrincess: Disney and United Nations partner on global video series'

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Date: October 2018
Ahead of International Day of the Girl, Disney and the United Nations Foundation partnered to launch a global video series aiming to inspire kids around the world to achieve success.
The #DreamBigPrincess video series is produced and directed by 21 aspiring young filmmakers from the United Nations Foundation's Girl Up initiative who aim to learn from their role models. The videos include interviews with actress Emily Blunt, entrepreneur Jo Malone CBE and Lucasfilm president Kathleen Kennedy.
“Dreaming big is one of the most important things any of us can do – to keep aiming higher,” says Kennedy. “The #DreamBigPrincess series is giving a voice to a group of talented young women, helping them tell stories that kids can learn from, whatever their ambition.”
The campaign looks to make a tangible difference, too. For each like or share of #DreamBigPrincess content on social media, Disney will donate $1 to Girl Up, with a maximum donation of a million dollars.
“Last year’s donation from Disney has already had a huge impact, allowing us to extend our network of clubs outside the US by more than 50% giving more girls the leadership skills they need to advocate for themselves and others,”, says Melissa Kilby, Girl Up co-executive director. “We’re so proud of the series that our young Girl Up leaders have created and hope people around the world will play their part by liking and sharing them on social media.”
To celebrate the digital shorts, Disney is encouraging quests of Disney Parks around the world to dress in outfits of their favorite Disney characters on 11 October, International Day of the Girl.
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Tags: World
 
 
 
 
 
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: 'Kellogg's and United Nations team up to empower girls'

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Date: October 2018
International Day of the Girl is meant to inspire young women to achieve their dreams, but that can only happen if they're healthy.
According to Kellogg's, two out of three girls in the U.S. are missing key nutrients in their daily diets. So, Kellogg's Special K and the United Nations' Girl Up foundation are opening the Shortfall Supermarket in New York on 11 October to highlight this nutrition gap.
"After studying key nutrient shortfalls and how they impact the everyday strength of women, we're on a mission to help them answer the call of their bodies with foods that help them feel energized, happy and strong," said Christie Crouch, Special K director of marketing. "And because Special K believes in the importance of educating strong girls to become strong women, we are continuing to partner with Girl Up and support their global leadership work."
As of July, many Special K foods were made to include more vitamins and whole grain ingredients. Special K is the exclusive food partner to Girl Up, and together they are aiming to provide girls with critical nutrition education resources globally.
"Girl Up and Special K have a shared mission of empowering girls around the world," said Anna Blue, the Co-Executive Director of Girl Up. "And Special K is helping Girl Up girls understand that if you are not getting what your body needs then it's harder to go out and change the world."
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Tags: United States
 
 
 
 
 
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: 'Girls Who Code celebrates sisterhood with release of album'

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Date: October 2018
Girls Who Code is commemorating International Day of the Girl by releasing its debut digital visual album.
The album is dubbed 'Sisterh>>d' (pronounced, "sisterhood"), and it calls on girls everywhere to embrace a global sisterhood, especially in the world of tech.
"Girls Who Code has always been about more than leading the fight to close the gender gap in tech. We're a movement, and above all: a Sisterhood," said Girls Who Code founder and CEO Reshma Saujani. "We embarked on this project for our girls—who we already know are capable of changing the world. This album is designed to remind them that they are not alone; they have a Sisterhood behind them—for support, laughter, and celebration—while they pursue that change."
Album tracks include Anthem, Healing, Ode, On Being and ASMRism. AT&T and the Craig Newmark Philanthropies supported the production of the album.
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Tags: United States
 
 
 
 
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: 'Plan International shows how girls can get equal'

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Date: October 2018
At the second annual Girl's Summit in Brussels yesterday (10 October), Plan International unveiled its Girls Get Equal campaign, a rallying cry of equality for girls and young women all over the world. 
"It’s girls turn to take the lead - to be seen, heard and valued as equals. We will never move forward as long as girls are held back. None of us will be equal until girls get equal,” said Anne-Birgitte Albrectsen, Plan International CEO. “We need a world that values girls - and where girls value themselves - equally to boys. Too much time has been wasted and we just can’t afford to wait any longer. The world needs a game changer and young people have the power and ideas to make this happen.”
The campaign is Plan International's largest social-change campaign, launching in 50 markets online and on social, plus in select television markets.
“Plan International gives girls and young women the backing to smash the status quo in the race for equal rights. When united, their voices and actions have the power to change everything,” said Laura Jordan Bambach, chief creative officer and partner at Mr President. “This is a critical time in the world where girls rights and the global challenging of gender norms has been brought to the fore. Girls Get Equal is the start of a multi-year campaign envisaged as a rallying cry to inspire and support the courageous fight of girls worldwide to break gender barriers.”
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Tags: World
 
 
 
 
 
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: 'Dove and Shonda Rhimes team up on Girl Collective initiative'

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Date: October 2018
Girls today are strong and resilient, but there is still a lot of outside noise getting in their way. Negative comments and unequal rules can hurt a young woman's self-esteem, so it's time to create a new, inclusive narrative.
Dove and Shonda Rhimes teamed up to launch the Girl Collective, a "multigenerational sisterhood" that challenges stereotypes and builds confident in girls and young women.
"Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn't be," says Rhimes who has been working with Dove for two years as chief storyteller. "Last year I participated in my first-ever Dove Self-Esteem Workshop and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I'm proud to be a part of this remarkable community which illustrates the magic we can unlock when we work together to inspire change and build confidence."
To help foster this sense of sisterhood, the Girl Collective created an online community on Facebook for girls and women to share their ideas and empower one another in a supportive environment. The goal is to discuss topics like cyber-bullying, gender identity and building body-confidence to hopefully build self-esteem and find solutions. 
Rhimes, musician SZA and transgender activist Jazz Jennings came together on 9 October, the day before International day of the Girl, to share their stories and act as role models for young women everywhere.
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Tags: United States
 
 
 
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: 'Girls Will Be'

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Date: October 2018
The United Nations declared October 11 as International Day of the Girl Child, a youth-led movement fighting for gender justice and youth rights. To help empower girls on that day, creative agency Wongdoody and its in-house marketing consultancy June Cleaver Is Dead (JCID) has teamed with global network for women SheSays to ask: 'Boys will be boys, and girls will be _____?'
The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, pretty, strong, amazing, and even weird. In a world where girls and women are constantly told who, what and how to be, this video empowers girls to be whatever they want to be.
The video closes with a call to share the girls and women who inspire, with the hashtags #girlswillbe and #dayofthegirl.
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Tracy Wong, Chief Creative Officer, Wongdoody
Skyler Mattson, President, Wongdoody; Founder, June Cleaver is Dead
Jennie Moore, Creative Director/Copywriter
Candice Noel Nagel, Designer
James Whittington, Senior Editor
Austin Anderson, Motion Director
Ashley Nieves, Motion Designer
Kinley Lagrange, Account Director, Wongdoody; Director of Client Partnerships, June Cleaver is Dead
Stacy McCann, Sr. Director Integrated Production
Vickie Palm, Senior Project Manager/Creative Manager
Madelynn Esteb, Creative Coordinator
Nannette Buroker, Executive Producer, HEARby Sound
John Buroker, Sound Designer, HEARby Sound
Alex R. Kopp, Composer
Tags: United States
 
 
 
 
 
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