Facebook announced a slate of new initiatives for small agencies and independent consultants during its Global Partner Summit in New York on Tuesday.
The social network used the marketing summit as a jumping off point for its new partnership programs, including a new online training course for freelance consultants. Facebook also discussed a nascent and exclusive test with small agencies called Facebook Pro, which gives select marketing partners access to special services like an all-hours help messaging line.
"The whole things was very [small- and medium-sized business] focused," says Megan Beam, vp of search and social strategic partnerships at Adtaxi, discussing the summit. "Facebook is really starting to simplify the platform. It's kind of complex and they're working on making it more accessible."