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A new report released by Zazzle Media reveals that SEO is becoming a key area to focus on for the majority of marketers in the UK.

The inaugural State of SEO survey approached over 30,000 UK marketers for their views on the industry as well as their personal knowledge levels of the intricacies of the sector. The survey revealed that 88% of marketers believed SEO was an important element of their marketing plans, with over 60% of these going as far to say the that it was an extremely important factor in the success of their marketing operations.

Benefits for markets focusing on SEO included:

  • 77% respondents said SEO has increased the amount of leads.
  • 79% felt that SEO had improved their brand awareness.
  • 48%  believed that SEO had decreased the cost of customer acquisition for them.

However, a third of marketers surveyed said they did not have the budget to achieve their desired objectives in SEO, while 9% of marketers still consider SEO as not important at all to their online marketing efforts.

Meanwhile 71% of those surveyed felt that their organisations knowledge of SEO was ‘expert level’, the survey survey revealed that marketers are still struggling to keep up with the fast paced changes in the sector, revealing some sizeable knowledge gaps.

Managing director of Zazzle Media, Simon Penson, commented: “Our survey shows that there is an encouraging appetite and appreciation for SEO in the marketing community, despite a few hang-ups concerning the fast paced nature of the sector.

"I know from personal experience how much change is part of the DNA of this wonderful industry. If you’re not comfortable with it then you usually find the door quickly! But such a pace of change does create significant challenges for those attempting to ‘keep up’ with the very latest approach and tactics required to win.”

The entire report is available to download here