Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: For 20 minutes, the iconic Sydney Opera House was transformed into a giant ad for a horse race. And a lot of people were unhappy about it. More than 1,000 people reportedly turned up to protest Tuesday as an ad for the Everest horse race was projected onto the building's sail-like roof. The Sydney Morning Herald reports:
"When the sails were lit up at 7.39pm, the crowd let out an enormous boo and screamed 'shame on you,' 'our house not for sale' and 'turn it off' during the 20-minute illumination."
Protesters also tried to disrupt the ad by shining lights from flashlights and cell phones onto it. One protester held a sign reading, "Don't shit on art."