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Welcome to The Drum's US Creative Works, supported by Workfront. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.

Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.

To submit work for our Creative Works section, fill out this online form.

The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Oct. 17.

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: 'Invisible Weapon'

Agency:
Client:
Date: October 2018
The Allstate Foundation is working with tennis star Serena Williams on a public service campaign to call attention to financial abuse.
Williams is a philanthropist and Allstate Foundation Purple Purse program ambassador, and her inclusion helps raise awareness of the signs of financial abuse. ‘Invisible Weapon’ is a video that sheds light on a controlling tactic frequently used by domestic violence abusers, and one of the primary reasons victims stay in or return to abusive relationships. The urgent call for support for domestic violence survivors coincides with the start of the Allstate Foundation Purple Purse Challenge, which runs through Oct. 31.
Propelled by a powerful narrative from Williams, ‘Invisible Weapon’ dramatizes the differences between the clear visual signs of physical abuse and the invisible signs of financial abuse, exposing the hidden challenges victims face. “If I had black eyes and broken bones, you’d notice…if I had marks on my arms and fear in my voice, you’d notice…but what about the abuse you can’t see?” asks the voice over. The video closes with a call-to-action for people to help empower survivors in their communities.
From restrictions on spending to ruined credit, the signs of financial abuse are often invisible, and many people don't even know it exists. According to a 2018 national public opinion survey conducted by The Allstate Foundation, nearly 50% of respondents are unaware that financial abuse is a form of domestic violence.
The organization directs the public to take action by donating to domestic violence nonprofits through the Allstate Foundation Purple Purse Challenge on PurplePurse.com. It states that many of these organizations are faced with immense funding challenges. On a single day in 2017, more than 11,000 calls for help from domestic violence victims went unanswered due to the lack of nonprofit resources and staff to address the victims' needs, according to the release. Championed by The Allstate Foundation, nearly 300 domestic violence nonprofits from across the US are participating in the 2018 Allstate Foundation Purple Purse Challenge. Now in its fifth year, the annual fundraiser coincides with National Domestic Violence Awareness Month. Funds raised by participating nonprofits will go toward providing life-changing services for survivors and their families, such as financial aid and financial empowerment, emergency shelter and child care, and food and transportation.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Agency: Leo Burnett Chicago
CCO: Britt Nolan
EVP, Executive Creative Director: Jeanie Caggiano
SVP, Creative Directors: Natalie Taylor, Isabela Ferreira
Associate Creative Director: Jillian Lamb 
Senior Copy Writer: Garrett Vernon 
Head of Production: Veronica Puc
Group Executive Producer: Denis Giroux
SVP, Executive Producer: Juan Woodbury 
VP, Celebrity Services Director: Peggy Walter 
Associate Producer: Chris Totzke 
Music Producer: Chris Clark
SVP, Account Director: Bianca Bradford 
Account Director: Megan Meyer
Account Executive: Brooke Feigenbaum 
 
PR AGENCY
Managing Director: Amy Cheronis
SVP, Communications Director: Lynsey Elve
Account Supervisor: Lily Merritt
Senior Account Executive: Kelsey Costales
Account Executive: Lauren Rasch
 
PRODUCTION
Production Company: M ss ng P eces
Executive Producer: Edward Grann
Director: Stacey & Anthony
DP: Dan Stewart
Line Producer: Mike Prall
 
POST
Editorial: Hootenanny
Editor: Nikki Vapensky
Assistant Editor: Carly Mirro
Executive Producer: Don Avila
Post Producer: Samm Smith 
VFX & Finish: Jim Annerino 
Color: Nolo
Colorist: Mike Matusek 
Audio Company: Another Country
Sound Engineer: John Binder
Audio Assistant: Josh Hunnicutt
Executive Producer: Tim Konn
Producer: Louise Rider
Music Studio: Squeak E. Clean
Music Studio Executive Producer: Jocelyn Brown
Composer: Justin Hori
 
Tags: United States
 
 
 
 
 
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: 'Portraits - Goldman Sachs'

Agency:
Client:
Date: October 2018
A campaign for Goldman Sachs is raising awareness of the firm’s signature philanthropic initiative, 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access to business education, networking and capital.
A television commercial highlights one of the program’s graduates in Lagos, Nigeria, Ayo Megbope, as she tells her personal story of empowerment and confidence. In the film, she is shown going about her daily tasks of running her business as a restaurant owner. Her voice over says: “When a woman leads a business, she will always have more than one bottom line. Her shareholders are her community. Her success is not only measured by dividends and profits, but also by the path she creates for others to follow.” Her images are interspersed with those of a boy transporting a package on his back by bicycle. When the boy arrives, she opens the package to find her confident chief executive officer (CEO) portrait, which is then displayed on the wall of her business. It ends with her saying: “Being a part of the 10,000 Women program has made me daring.
The print and digital components of the campaign feature CEO-style portraiture – oil paintings in gilded gold frames – of several of the 10,000 women graduates. The headline copy reads: “What changes when a woman leads a business? Everything.” Ad copy goes on to say, “we believe that creating opportunity leads to more opportunity,” underscoring the multiplier effect program graduates have on their communities through revenue growth and job creation.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
Production Team
Forsman + Bodenfors New York
Brooke Reno – Group Business Director
Shannon Aldins - Business Director
Rachel Wexler – Account Supervisor
Larissa Andru – Account Executive
Cheryl Von Ooyen – ECD/Writer
Claudette Martin – ACD/Art Director
Christina Carter – Executive Producer
Laura Forman - Executive Director, Brand Strategy
Vanessa Cagno – Senior Strategist, Brand Strategy
Cassie Hice – Sr. Business Operations Manager
Anna Fertel – Associate Director, Media
Taylor Hutchinson – Senior Strategist, Media
Ali Arnold - Strategist, Media
Brina Chu – Strategist, Media
Lia McCafferty – Senior Strategist, Media
Sanctuary
Elle Ginter – Director Allison Anderson – DP
Africa Film Services (AFS)
Gail Warner – Line Producer
Jayne Rogerson – Head of Production
Anina Dippenaar – Production Coordinator
Ayodeji Ogunlade - Fixer
Ajua Dickson – Casting Director
 
Funmbi Ogunbanwo – Production/Cast Manager
Bisola Oladipo – Production Coordinator
Samantha Reinders - BTS Stills
Andree Du Preez - Art Director
Funke Shonaya - Wardrobe Stylist
 
Arcade (Editing)
Kim Bica – Editor
Laurel Metzler – Assistant Editor
The Mill (Portraits & Post Production)
Sally Reynolds - Designer
Krissy Nordella – 2D Lead
Ari Garber – 2D Assist
Tara Holland – 2D Assist
Rachael Trillo – Executive Producer
Sophie Mitchell – Associate Producer
Heard City (Sound Mix)
Elizabeth McClanahan – Mixer and Sound Designer
Sasha Awn – Executive Producer
Barking Owl (Music)
KC Dossett - Producer
Kelly Bayett - CD/Partner
Tags: United States
 
 
 
 
 
 
 
 
 
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: 'Earth for America'

Agency:
Client:
Date: October 2018
Climate Reality Chairman and former US vice president, Al Gore, announced his support for a new breed of politician: a Congressional candidate and emperor penguin named Earth, who serves as a steward for the planet and urges people to get out and vote.
The Earth for America campaign is a partnership between The Climate Reality Project, MAL\FOR GOOD, TBWA\Chiat\Day and The Mill, using youth-oriented humor and animation to create Earth, the candidate who puts our planet first.
Actress, Host and Digital Content Creator, Liza Koshy is featured as the voice of Earth, including in the campaign’s official announcement video. Artist Shepard Fairey’s Studio Number One designed Earth’s official campaign portrait.
Gore’s endorsement, while a tad tongue-in-cheek, is meant as a metaphor for the cause he has been championing for decades. See his Instagram announcement below.
 
 
 
 
 
 
 
Earth for America aims to encourage young people to register and vote this November for the future they want. While Earth herself will obviously not be on the ballot, the important issues she stands for – such as renewable energy, clean energy jobs, fighting the climate crisis, land conservation, health, and clean air and water – will be. When young people turn out to vote, their impact can be decisive. Encouragingly for Earth, young Americans of all backgrounds and parties recognize that protecting the planet we share isn’t a partisan issue.
Credits:
 
 
 
 
 
 
Climate Reality Project
MAL\FOR GOOD
TBWA\Chiat\Day
The Mill
Artist Shepard Fairey’s Studio Number One
Tags: United States
 
 
 
 
 
 
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: 'Non-GMO grain'

Agency:
Client:
Date: October 2018
Smirnoff has been pushing its affordability lately, but the vodka brand now has another angle to tout – using non-GMO grain in its base vodka, and it has enlisted some celebrities to promote the fact.
Smirnoff has announced that its base vodka, Smirnoff No. 21, which has always been gluten-free, is now also made with non-GMO grain, specifically non-GMO corn. Smirnoff noted that it has moved to non-GMO grain without changing the suggested retail price of its vodka, because the brand believes, according to a release, that everyone should be able to enjoy a quality vodka without having to break the bank.
Smirnoff, which is made in America, has teamed up with two “American treasures” to help get the word out about the vodka’s new status: actor, producer and longtime brand partner Ted Danson and actress and author Jenna Fischer. A recently released brand video features Fischer playfully swooping in to steal Danson’s thunder as its star spokesperson and announcing to the world that “Smirnoff No. 21 is now made with non-GMO [corn].” The video, which is an extension of Smirnoff’s recent ‘Welcome to the Fun%’ campaign, will be rolling out on TV later this month.
To celebrate the launch of Smirnoff’s new non-GMO status, on Monday night, LGBTQ television personality and brand partner Jonathan Van Ness attended at an interactive launch party in New York City.
Credits:
 
Tags: United States
 
 
 
 
 
 
 
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