Rapp UK has appointed Caroline Parkes to the newly created role of head of strategic consulting.
Prior to joining the agency, Parkes ran her own strategic consultancy where she advised clients on developing their brands and specifically, customer engagement strategies. Parkes has also headed up strategy departments at Proximity, LIDA and Craik Jones, working with brands including Boots, IKEA, First Direct and Oxfam.
Reporting to Shiona McDougall, SVP strategy, Parkes will be charged with developing RAPP’s ‘strategic breadth and capabilities’ and consolidating on growing existing clients business.
McDougall said of the appointment: "Caroline’s deep understanding of strategy, creativity and data make her the ideal person to help me lead RAPP UK’s strategic vision. Her experience across the sector and not least her passion for creativity gives us an important edge that I know our clients will relish”.
Parkes added: “RAPP’s capabilities in data and marketing sciences mean that it’s an agency with its foot firmly placed in the future. Coupled with its creative vision and unrivalled client base make it an exciting place to be and I am thrilled to be part of the team.”
Rapp UK is based in London, working with clients including PayPal, Virgin Media and The Open University.