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Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message. 

Dove Chocolate and Refinery29 came together to produce a short film about Ava Alvarez, a 15-year-old girl pursuing her dreams of cliff diving. The two companies share messages of female empowerment, and this long-form piece looks to capture that ideal of self-fulfillment in the pursuit of satisfaction.

The 25-minute short, 'Clavadista,' is written and directed by Meredith Danluck who's chased her dreams of filmmaking in a male dominated industry, just as Alvarez is pursuing her goals in the face of adversity.

Alvarez comes from a line of Acapulco Clavadistas, or cliff divers. While her father and brother perform meal-time dives for onlooking restaurant goers, she is busy waiting tables. In her free time, she's perfecting her skills – unbeknownst to her family.

Dove Chocolate and Refinery29's message of self-love is universal, and this story proves it.

: 'Dove Chocolate and Refinery29 partner on coming-of-age film'

Agency:
Client:
Date: October 2018
Dove Chocolate and Refinery29 have partnered on a coming-of-age story centered around their shared message of female empowerment.
The two companies worked to make a 25-minute short film – 'Clavadista' – on Ava Alvarez, a 15-year-old comes who comes from a long line of Acapulco Clavadistas, or cliff divers.
While her father and brother perform spectacular dives for nearby restaurant goes, Ava is busy waiting tables. In her free time, though, she works in secret on her craft.
Credits:
 
Tags: World
 
 
 
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