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To nail down what great CMOs have in common, I spoke with Greg Welch, the highly respected search consultant at Spencer Stuart. Welch believes that CMOs may have swung too far to the data/performance side of their jobs at the risk of forgetting their role as organizational leaders, a characteristic that separates the average from the great. Encouraging CMOs to build a peer network and to create their own board of advisors, Welch also warns of constant self-promotion.

How has the training and leadership for CMOs has changed in recent years?

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