The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York last week.
- Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads
- Facebook introduces retention optimization option for app advertisers
- Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
- How thoughtful UX can benefit both users and advertisers
- Finally, an enterprise-worthy analytics solution for solving the challenge of advertising on Amazon