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WPP may have avoided losing the Ford Motor Co. account altogether, yet the automaker's choice of BBDO as lead creative agency is a financial and psychological blow to WPP and its dedicated Global Team Blue unit. While WPP retains significant business from Ford, the move marks a seismic shift for a holding company whose agencies have had ties to the automaker since 1943.

In an internal memo to employees sent today from Satish Korde, CEO of WPP's Global Team Blue, obtained by Ad Age, the agency reacted with disappointment to the decision and tried to reassure staff.

Global Team Blue internal memo from CEO Satish Korde

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