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The pipeline between the White House and Rupert Murdoch's media empire continues to flow in both directions, as Fox on Monday announced it has tapped former West Wing communications director Hope Hicks to spearhead the company's corporate communications and PR apparatus.

The 29-year-old Hicks, who had served as the White House communications director from mid-August 2017 until her resignation last February, will serve as exec VP and chief communications office of the new Fox entity that will emerge when 21st Century Fox's merger with the Walt Disney Co. is finalized.

While not a direct swap of assets, the tradeoff between the White House and Fox has a certain air of symmetry about it. In June, Former Fox News co-president Bill Shine assumed Hicks's former post in Washington just two months after allegations that he'd helped cover up a series of sexual harassment incidents forced him to resign. A 22-year Fox News veteran and a loyal soldier to the late Roger Ailes, Shine had been with the organization since its launch.

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