International Beverage has appointed Cara Chambers as marketing director to bolster its brands.
Chambers will be based out of the company’s Scotch whisky subsidiary Inver House Distillers in Airdrie. She began her career with United Distillers (Diageo), Scottish Courage - as marketing manager for its cider portfolio and Scottish & Newcastle / Heineken UK as head of innovation.
She was also marketing director for Whyte & Mackay, before moving to Sainsbury’s Bank as head of customer and brand development. She also held position as European marketing director of Baxters Food Group.
Chambers said: ‘I have heard so many positive things about the International Beverage business, its people and its brilliant brands, and I am thrilled to have been appointed to the post. The opportunity to work closely with the team in Scotland, whilst also being part of the company’s international business framework, is a very appealing prospect.
"It’s a chance for me to learn within a dynamic global team, and to deliver plans to take these successful brands to the next level. I am really looking forward to the challenge.’
Inver House Distillers managing director Martin Leonard said: "We are entering a very exciting period for our business, with the channels in place to grow our brands in markets around the world.
"The position of Marketing Director is critical to delivering our ambitious plans, and Cara brings outstanding qualities, skills and experience to the task. She is a great fit for our business and a most welcome addition to our growing team."