"I was thrilled when he had his health scare," a worry monster says in one of the spots being introduced Monday. "But now he runs and drinks Pom and nothing I say makes him worry anymore."
The campaign follows one that ran starting in May featuring a man impaled by a dolphin, a comic device that almost seems to play off pharma ads. Now the brand, which typically attracts an older demographic, wants to hold onto that group and also attract younger fans.
The monsters have features that are more sweet than menacing, even as they tower a bit over the humans they seemingly used to pester.