Indian streaming platform Hotstar has joined forces with Southeast Asia's video-on-demand (VOD) platform Hooq to drive growth of Hollywood TV shows and movies in India.
The partnership will see same-day telecasts of the latest Hollywood TV series like The Big Bang Theory, Arrow, The Flash and Hooq originals like The Oath.
According to FICCI-EY’s research on India’s entertainment industry, box office collections from Hollywood films, inclusive of all regional language dubbed versions, totaled Rs. 8.01 bn in 2017, making up 13% of the overall movie box office in the country.
Prabh Singh, business head – Hotstar Premium said: “When it comes to English content, Hotstar Premium is uniquely placed in that it boasts titles from global studios like HBO, Disney, Showtime and Fox and now with Hooq, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends in the fold.
"Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with Hooq firmly strengthens that position.”
Peter Bithos, CEO, Hooq said: “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India. With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood. This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”
Hotstar was recently named as the most popular streaming platform in India and accounted for 32% of the total market by the number of subscribers in 2017, followed by Amazon Prime Video with 12%.