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Welcome to The Drum Creative Works, supported by Workfront.

As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

: 'The Unseen Ocean'

Agency:
Client:
Date: October 2018
The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic. ‘The Unseen Ocean’ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment.
The campaign supports Volvo Cars’ sustainability programme, which is one of the most ambitious in the automotive sector. Earlier this year, the firm announced that by 2025 it aims for at least 25% of the plastics used in every newly launched Volvo car to be made from recycled material.
It has also committed to removing single-use plastics from its offices and events across the globe by the end of 2019. In September, Volvo became the first and only car maker to endorse the G7 Ocean Plastics Charter, which commits governments to take concrete steps towards addressing the issue of ocean plastics pollution.
Credits:
 
 
 
 
Agency: Grey London
Chief Creative Officer: Vicki Maguire
Executive Creative Director of Content: Andy Lockley
Copywriter / Art Director: Andy Lockley
Agency Producers: Natasha Johnson, Charlotte Marshall & Maxine Hose
Assistant Producers: Georgia Totvanian & Roberta Fox
Chief Client Officer: Jeremy Pyne
Business Director: Tim Rogowski
Account Director: Max Arkell
Account Manager: Georgie Bowie
Senior Strategist: Charlie Brenninkmeijer
Prod Company: PULSE
Director: D.A.R.Y.L
DOP: Ross McLennan
Exec Producer: Neil Andrews
Editor (Full length film): Billy Mead at Ten Three
Composer: Tom Player
Music Director: Dom Bastyra, Wake The Town
Post Production: GPS
Sound Design: Zak Kurtha (Gramercy Park Studios)
Post Producer: Annika Gustavsson (Gramercy Park Studios)
Online: Ester Burgland (Gramercy Park Studios)
Post Production: MPC
Post Producer: Amy Richardson
Colourist: Mathieu Toullet
Post Production: Town Productions
Post Producer: Callum Johnston
Editor (Trailer): Matt Newman Town Productions
Editor (Idents): Michele DiFrancesco Town Productions
Client: Georgina Williams, Head of Marketing; Terissa Wingfield, Product Marketing Manager
Tags: UK, Grey london, volvo, The Unseen Ocean
 
 
 
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: 'Booberang'

Agency:
Client:
Date: October 2018
This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care - the only UK-wide charity providing care, information and support to people affected by breast cancer.
It sees Leo Burnett London partnering with Breast Cancer Care, Instagram, and Ridley Scott Associates to ignite a movement that uses the well known social media behaviour of the Boomerang to encourage people to check their breasts. This has been termed a ‘Booberang’ and can be shared throughout October on Instagram to give all women a very important reminder.
As such, a 60-second ‘breast check’ film features multiple types of breasts of all shapes, sizes and skin tones and shows how to check them, in a light-hearted and educational way. The accompanying infographics will also be reflective of the wide relevance of the campaign - allowing women to choose the breast size and colour that is right for them, and share the resulting image on social media.
The film was created with an all-female cast and crew, and features presenter and influencer Laura Jackson as the voiceover. The work is designed to encourage awareness, to educate and to inspire action and has been developed with clinical experts at Breast Cancer Care.
Credits:
 
 
 
 
Campaign Title: Booberang
Client: Breast Cancer Care
Agency: Leo Burnett London
Chief Executive Officer: Gareth Collins
Chief Creative Officer: Chaka Sobhani
Creative: Loriley Sessions
Creative: Charlotte Prince
Senior Account Manager: Rachel McEwen
Senior Planner: Niall Moore
Agency Producer: Georgina Pearson
Designer: Matt Cox
Production Co & City: Ridley Scott Associates, London
Director: Nova Dando
Producer: Emma Cairns
Production Trainee: Milly Stell
Director of Photography: Annika Summerson
Casting Director: Kharmel Cochrane
Grade: Tom Mangham, The Mill, London
Editor & SFX: Adam Aftanas
Composer: James Hall and Liam Karima, This Is Not Library Music
Sound Design: Gary Turnbull, Grand Central, London
Voiceover: Laura Jackson
Talent Includes: Wendy Brock, Ida May, Rebecca Scott, Chloe Ward, Ingrid Brown
Crew: Eve Carreno, Edel Gardner, Jess Newby-Vincent, Susana Mota, Kristin Davis
Equipment: Panavision, Panalux, Sola
Studio: The Field Studio
Tags: UK, leo burnett london, Breast Cancer Care, Booberang
 
 
 
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: 'Five and the Missing Jewels'

Agency:
Client:
Date: October 2018
Enid Blyton’s Famous Five return in a new integrated campaign for Great Western Railway (GWR) created by Adam & Eve/DDB. In an animated 60-second commercial, Julian, George, Dick, Anne and Timmy embark on an unexpected adventure across the GWR network.
The Five take advantage of GWR’s new Intercity Express Trains as they chase through some of the region’s most iconic cities, beginning among the dreaming spires of Oxford, through Bath, Exeter and Cardiff before an arresting ending in London.
Destinations from various cities GWR served – the Roman Baths in Bath, for example, Magdalen College in Oxford and Exeter Cathedral – also feature in a series of print and outdoor ads styled to resemble Famous Five book covers.
The campaign will run across TV and cinema, OOH, print, radio, social, digital media and on-train merchandise.
GWR’s re-imagining of Enid Blyton’s much-loved characters – who feature in a 21-book series set in the South-West – began last autumn. It aims is to reconnect consumers with the incredible destinations just beyond their doorstep lying across GWR’s regions and choose train as their preferred mode of transport to reach them.
Credits:
 
 
 
Client: Great Western Railway
Brand: GWR
Project name: Five and the Missing Jewels (Autumn 2018)
Client: Amanda Burns, Head of Marketing and Sales
Candice Couillard, Senior Marketing Manager
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creatives: Matt Woolner & Steve Wioland
Managing Partner: Paul Billingsley
Account Director: Fay Taylor
Account Manager: Max Sullivan
Account Executive: Jake Gidley
Planning Director: Michelle Gilson
TV Producer: Louise Richardson
Print Producer: Kim Marshall
Digital Producer: Marceline Le Gaufey
Assistant Digital Producer: Lucy Trower
Head of Design: Paul Knowles
Studio Manager: Dave Callow
Senior Creative Artworker: Sam Stabler
Digital Design Lead: Adrian Baker
Digital Designer: Jennifer Slack
Digital Animator: Tom Lockwood
Media agency: Wavemaker
Managing Partner: Nola Calladine
Account Director: Alex Brown
Licensor: Enid Blyton Entertainment, Hachette
Head of Licensed Content: Karen Lawler
Production Company: Friends Electric
Director: Pete Candeland
Technical Director: Neil Riley
Executive Producer :
Ryan Goodwin-Smith
Belinda Blacklock
Producer
Sian Jenkins
Adriana Wong
Print Producers
Maryam Anibaba
Jen Coatsworth
Orlaith Turner
Production Assistant: Maryam Anibaba
Production Intern: Jacquelyn Daum
Art Direction & DMP
Painting Practice
Billy Stockwell
Character Design: Kristian Antonelli
Storyboard Artist: Yohann Auroux
Editor: Brian Raess
Post Production Company : Electric Theatre Collective
2D Animation
Daryl Graham
Tim Sanpher
Eleonora Quario
Compositors
Taran Spear
Alex Prod'Homme
Courtney Pryce
Max van Leeuwen
Tom Humphrey
CG Team
Sergio Morales Paz
Steve Beck
Paul Templeman
Annie Rowland
Joffrey Zeitouni
Lou Thomas
Paco Rocha
Stephane Renaldi
Borja Massa
Dana DiGioia
Joao Pires
Ashley Anderson
Gregory Martin
Daniel Rico
Hillary McCarthy
Kimon Matara
Interference Pattern
Colourist
Lewis Crossfield
Sound Studio: 750MPH
Sound Design & Mix: Sam Ashwell & Mark Hellaby
Audio Producer: Mary-Ann D’Cruz
Music Supervision Company: Theodore
Music Supervisors: Tom Stanford
Tags: England, Adam&EveDDB, Great Western Railway, GWR, Famous Five
 
 
 
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